Insights
Writing on finance, selling a business and AI.
Fractional CFO
Fractional CFO
Raising Outside the AI Wave: Benchmark Against Your Own Lane
September 10, 2026 Fractional CFOYou Probably Don't Need a Full-Time CFO. You Might Need a Controller.
August 18, 2026 Fractional CFOThey Tripled Marketing Spend. Revenue Didn't Move.
April 21, 2026 Fractional CFOHow Long Does Your Close Take?
March 10, 2026 Fractional CFOYour Budget Is Only Useful If You Check It Against Reality
February 17, 2026 Fractional CFOFundraise From Strength, Not From "Sign or We Die"
December 9, 2025 Fractional CFOThe Safest-Feeling Finance Firms Can Be the Riskiest
November 18, 2025 Fractional CFOFounders Decide Alone More Than They Realize
October 9, 2025 Fractional CFOCrisis Doesn't Create Competence. It Reveals It.
September 9, 2025 Fractional CFOSilos Start at Eight People
August 19, 2025 Fractional CFOThe Numbers Whisper Before They Scream
July 10, 2025 Fractional CFOThe Most Dangerous Time to Hire Is Right After You Raise
April 17, 2025 Fractional CFO"We'll Figure Out Pricing Later" Is a Dangerous Sentence
March 18, 2025 Fractional CFOYour Annual Budget Turns Into Fiction in 60 Days. Use a Rolling Forecast.
February 11, 2025 Fractional CFOVendor or Partner? What You're Actually Buying From a Finance Firm
January 16, 2025 Fractional CFOOptionality Beats Optimization
December 17, 2024 Fractional CFOMy Job Isn't to Be Liked. It's to Tell the Truth.
November 14, 2024 Fractional CFOBefore You Hire, Diagnose
September 10, 2024 Fractional CFOStop Watching Burn Rate. Watch Your Burn Multiple.
August 8, 2024 Fractional CFOOne Profitable Month Is an Accident. Here's How to Tell a Trend.
July 18, 2024 Fractional CFOThe 30-Second Test for Whether You Understand Your Business
June 18, 2024 Fractional CFOSeries A Partners Don't Read Your Deck. They Look for Three Numbers.
May 9, 2024 Fractional CFOUseful Beats Right
April 9, 2024 Fractional CFO"We're Profitable!" On Paper, or in the Bank?
February 15, 2024 Fractional CFOWhat Should a Founder Pay Themselves?
January 16, 2024 Fractional CFOUnit Economics Don't Improve With Scale. Scale Exposes Them.
December 14, 2023 Fractional CFOStartups Don't Die From Growing Too Slowly. They Die From Scaling Too Soon.
November 14, 2023 Fractional CFOYour Biggest Competitor Is "Do Nothing"
October 19, 2023 Fractional CFODoes Your Plan Survive a Bad Month?
September 19, 2023 Fractional CFORaise for Milestones, Not Months
July 13, 2023 Fractional CFORevenue Isn't Cash
June 13, 2023 Fractional CFOHigh Margins Won't Save You From Runaway CAC
May 18, 2023 Fractional CFOInvisible Burn: The Spending Nobody Re-Checks
April 18, 2023 Fractional CFOEvery Option Grant Is a Financing Decision
March 9, 2023 Fractional CFOEvery Financial Model Is Wrong. Investors Know That.
February 14, 2023 Fractional CFO"Can We Do This?" Is the Wrong Question
December 15, 2022 Fractional CFOIf You're Asking "Do We Need a CFO?", You Needed One Three Months Ago
November 15, 2022Selling a business
Selling a business
One Motivated Buyer Beats Forty Polite Ones
October 6, 2026 Selling a businessThe Multiple Gets the Headline. The Add-Backs Get the Money.
January 8, 2026 Selling a businessHow a Revenue Recognition Issue Recut a Deal by Three Times
May 8, 2025 Selling a businessThe Working Capital Peg: Where Sellers Quietly Lose 3–7%
October 17, 2024 Selling a businessOne Customer at 35% of Revenue Can Cost You a Turn of EBITDA
March 21, 2024 Selling a businessThe Best Time to Sell Is When You Don't Want To
August 17, 2023 Selling a businessExit Planning Starts the Day You Open Your Books
January 12, 2023AI in finance
AI in finance