Team
The people behind Prism Edge.
Nicole Jordan-Dahdal
President & CEO
Nicole is a strategic finance executive with experience across investment banking, private equity, asset management, and high-growth startups. Known for her analytical rigor and her ability to turn complexity into a plan, she partners with founders to establish financial clarity, drive growth, and navigate pivotal transitions, including acquisitions.
Before launching Prism Edge, she held executive leadership roles at high-growth startups, where she improved financial visibility and forecasting accuracy and put processes in place that scale.
She applies pattern recognition, first-principles reasoning and systems thinking to hard problems. She also builds AI operating systems for executive teams, and runs her own practice on them, which lets her carry multiple complex engagements without losing depth.
Mark Jordan
M&A Partner
Mark has spent his career helping middle-market owners sell their businesses. He began in business succession and estate planning, where he saw how little help existed for owners who wanted to exit. He built the processes and systems to change that, and the practice grew into a middle-market M&A firm with more than 25 professionals working nationally and internationally.
He brings a multi-disciplined approach drawn from tax strategy, estate planning and financial markets, and he has started, acquired and sold businesses of his own, including a real estate acquisition and management company.
Mark is the author of Selling Your Business The Hard Way, Enhancing Your Business Value… The Climb to the Top and Driving Business Value in an Uncertain Economy, and co-author of The Business Sale… An Owner's Most Perilous Expedition.
Daniel Dahdal
Vice President
Daniel is a sales leader with a strong background in enterprise software, specializing in driving growth through strategic sales execution. His experience spans retail, financial services, healthcare and technology, where he has built long-term client relationships, delivered measurable impact, and refined the customer experience.
In his current role, Daniel builds and optimizes strategic sales functions and puts in place processes that fuel rapid revenue growth. He developed and refined the large-customer journey, tailoring sales approaches to industry dynamics, customer needs and market positioning.
Daniel believes exceptional growth and value for clients start with a deep understanding of their needs and a commitment to results.